TikTok, one of the most popular social media applications, has announced that it is launching labels on videos of state-controlled media outlets to make them stand out.
According to a company news post, as the Russian invasion of Ukraine seeks to change policy rapidly, consumers can expect the labels to appear in the next few days.
A spokesman for TikTok told The Verge via email that the labels would be applied to at least some Russian state media accounts, but did not say which ones or how many verified accounts exist.
The TikTok spokesman added that the labels would be officially visible.
Videos against Russian content have previously been labeled on a number of social media platforms, with YouTube launching in 2018 and Twitter and Facebook launching labels in 2020.
Following Russia’s invasion of Ukraine, several social media platforms have shut down Russian state-controlled media, such as RT and Sputnik.
Reddit, on the other hand, has banned links to Russian media outlets, while Facebook and YouTube have blocked their content in Europe.
